3月12日,长城汽车旗下欧拉品牌在曼谷全球首发全新车型欧拉5(ORA5),并宣布以泰国为起点加速全球化布局。公司计划到2026年实现泰国市场销量增长40%,并追加10亿泰铢投资。欧拉品牌定位从“精致女性客群”升级为“全球年轻的都市生活家”,沟通主张更新为“活出光芒”。欧拉5基于全新平台打造,支持BEV、HEV、PHEV及燃油四种动力形式,覆盖SUV、轿跑、旅行车等多品类。2026年前,欧拉将推出...
Source Link3月12日,长城汽车旗下欧拉品牌在曼谷全球首发全新车型欧拉5(ORA5),并宣布以泰国为起点加速全球化布局。公司计划到2026年实现泰国市场销量增长40%,并追加10亿泰铢投资。欧拉品牌定位从“精致女性客群”升级为“全球年轻的都市生活家”,沟通主张更新为“活出光芒”。欧拉5基于全新平台打造,支持BEV、HEV、PHEV及燃油四种动力形式,覆盖SUV、轿跑、旅行车等多品类。2026年前,欧拉将推出...
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