中国电商巨头京东在欧洲多国推出Joybuy商城,剑指亚马逊

路透中文
Mar 16
中国电商巨头<a href="https://laohu8.com/S/JD">京东</a>在欧洲多国推出Joybuy<a href="https://laohu8.com/S/600306">商城</a>,剑指<a href="https://laohu8.com/S/AMZN">亚马逊</a>

路透伦敦3月16日 - 中国电商巨头京东9618.HK 周一在英国、德国、法国、荷兰、比利时和卢森堡推出其Joybuy在线商城,加速拓展海外市场,剑指市场龙头亚马逊AMZN.O

京东致力于业务国际化,去年同意以22亿欧元(25.2亿美元)收购德国电子产品零售商Ceconomy CECG.DE ,后者拥有MediaMarkt和Saturn两大品牌。

Joybuy网站和应用程序的销售项目涵盖科技、家电、美妆、家居及生鲜等类别产品。

该平台还将设置品牌的专门店,包括欧莱雅OREP.PA、博朗(Braun,百灵)、德龙(DeLonghi)、BRITA以及Bodum。

京东表示,商品价格将具有“竞争力”。

Joybuy英国董事总经理Matthew Nobbs表示,对主要城市消费者提供快速配送将是关键卖点,上午11点前下单可当日送达;晚上11点前下单,次日送达。

Nobbs拒绝透露京东对这项计划的具体投资金额。该计划涵盖遍及欧洲的60个仓库与物流站,以及京东自营的"最后一哩"配送服务。(完)

(编审 陈宗琦)

((robert.chen@thomsonreuters.com; 61-3-94929302))

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