腾讯(00700)回应苹果(AAPL.US)下调中国应用商店佣金率:令行业为之振奋

智通财经
Mar 13

智通财经APP获悉,苹果(AAPL.US)将下调中国的应用商店(App Store)内手机及平板操作系统佣金率。对此,腾讯(00700)官方账号发布声明称:我们关注到,在监管部门的大力推动下,苹果公司调整了中国区App Store佣金政策,令行业为之振奋。这一变化体现了对中国用户和广大开发者呼声的回应与尊重,是助力数字生态健康发展的积极信号。对腾讯和所有开发者而言,将迎来一个更加开放、共赢的平台环境,有利于激发创新活力,推动科技应用生态的持续繁荣。得益于此,我们也将一如既往地携手各方合作伙伴,共同为用户提供更优质的产品与服务。

据苹果开发者官方网站消息,苹果App内购买及付费App的标准佣金率将由目前的30%改为25%。苹果小型开发者计划(App Store Small Business Program)以及小程序合作伙伴计划(Mini Apps Partner Program)项下符合条件的苹果App内购买佣金率以及第一年后的自动续费订阅佣金率将由目前的15%改为12%。此次佣金率调整自2026年3月15日起施行,无需开发者重新签署条款。

苹果公司表示,承诺对所有开发者保持公平透明的条款,并始终为在中国分发App的开发者们提供不高于其他市场整体费率水平的具有竞争力的App Store费率。

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