苹果公司根据与中国监管部门的沟通,今日(3月13日)公开调整后的中国苹果应用商店佣金率。经济日报刊发专家解读称:该举措将有效降低我国开发者经营成本、提升消费者福利,营造公平有序的市场竞争环境,有利于我国企业公平参与国际竞争和行业高质量发展。在消费者福利层面,此次调整将推动相关商品与服务价格回归合理区间,提升消费选择与信息透明度,实现可量化的福利改善。iOS 端数字商品与服务溢价将逐步消除,会员订阅、游戏充值、直播打赏、小程序等场景价格有望下降,预计每年最多可为消费者节省近10亿元。
苹果公司根据与中国监管部门的沟通,今日(3月13日)公开调整后的中国苹果应用商店佣金率。经济日报刊发专家解读称:该举措将有效降低我国开发者经营成本、提升消费者福利,营造公平有序的市场竞争环境,有利于我国企业公平参与国际竞争和行业高质量发展。在消费者福利层面,此次调整将推动相关商品与服务价格回归合理区间,提升消费选择与信息透明度,实现可量化的福利改善。iOS 端数字商品与服务溢价将逐步消除,会员订阅、游戏充值、直播打赏、小程序等场景价格有望下降,预计每年最多可为消费者节省近10亿元。
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