苹果谷歌均下调应用商店佣金率,聚焦游戏ETF(159869)低位布局窗口

每经ETF风向标
Mar 13

消息面上,3月13日,苹果公司宣布自2026年3月15日起,适用于中国内地AppStore的iOS及iPadOS佣金率将进行调整。Apple App内购买及付费App的标准佣金率将由目前的30%改为25%。值得注意的是,此前谷歌宣布,Google Play商店进行系统性改革,将应用内购买(IAP)的标准服务费从沿用近二十年的30%下调至20%。中金公司认为,从短期来看,由于新规下抽成比例下降,海外...

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