彪马:一个"永远老三"的品牌,凭什么活了76年?

反脆弱启示录
Mar 12

所有人都在嘲笑彪马"万年老三",但没人注意到,这个"老三"正在教会我们一件事——在巨头的阴影里,活得久比活得大更值钱。我先说一组让你不舒服的数字。2024年,Nike全球营收超510亿美元,Adidas约236亿欧元,而PUMA——88亿欧元。翻译一下:彪马的体量,大概是Nike的六分之一,Adidas的三分之一。更扎心的是,2025年前三季度,彪马销售额同比下降4.3%至59.74亿欧元,净亏损...

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