“农夫们”抢食电解质水 东鹏“补水啦”能否守住市场?

北京商报
Mar 16

农夫山泉又杀进新赛道。近日,农夫山泉以主品牌名义推出独立电解质新品,目前已在线上线下全面铺开。该产品主打健康和解乏的核心卖点,以3.67元/瓶的中间定价切入,避开与“外星人”电解质水的高端定位直接对抗,却让东鹏饮料旗下的“补水啦”感到压力。同时,康师傅、今麦郎等品牌也纷纷布局电解质水,在3元价格带与“补水啦”正面交锋。巨头们围猎下,东鹏“补水啦”能否守住市场?  低价切入  据了解,农夫山泉推出的...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10