从Nike蝴蝶结到lululemon发圈,炒完这个炒那个,游戏从来没变过

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近日,加拿大运动品牌lululemon一款已上市多年的发圈突然爆火。国内官方售价80元,颜色多样,而其中“精灵黄”在二手市场最高被炒至999元,溢价高达11.5倍。  这一幕让人想起2020年Nike那款紫色蝴蝶结发带——官方售价169元,一度被挂出39999元的天价。  把两件事放在一起看,会发现它们如出一辙:媒介换了,玩法换了,但“贩子经济学”的剧本,从来没变。  2020年,是潮流单品被赋予...

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