宝马的2026悬念:中国市场等得起新世代吗?

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作者 | 王小娟 编辑 | 周智宇 宝马2025年业绩承压,但连续第二年拿下全球豪华车销量冠军。真正的考验在2026年——新世代车型必须在中国市场证明自己。 根据财报数据,宝马集团2025年全年实现营收1334.53亿欧元(约合人民币1.06万亿元),同比下降6.3%;税前利润为102.36亿欧元,同比下降6.7%;净利润为74.51亿欧元,同比下降3.0% 。 营收、税前利润、净利润同比齐跌,但...

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