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　　3月18日，蜜雪集团控股的精酿啤酒品牌“鲜啤福鹿家”官宣艺人鹿晗成为其首位全球代言人。

　　天眼查App显示，河南鲜啤福鹿家酒业有限公司成立于2024年，是一家以从事酒、饮料和精制茶制造业为主的企业，企业注册资本5000万人民币。

　　此前，蜜雪集团向鲜啤福鹿家增资2.856亿元，认购其经扩大注册资本的51% 股权；另外，蜜雪集团与独立第三方股东签订股权转让协议，受让其持有的鲜啤福鹿家经扩大注册资本的2%股权。

　　目前，蜜雪集团合计持有鲜啤福鹿家53%的股权，鲜啤福鹿家为蜜雪集团的非全资附属公司。

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