Counterpoint:苹果入场折叠屏智能手机首年有望占据28%份额

IT之家
Mar 19

IT之家 3 月 19 日消息,研调机构 Counterpoint Research 本月 17 日表示,苹果在进入折叠屏智能手机市场的首年有望凭借 iPhone Fold 拿下 28% 的市场占比,跻身头部三强。

图源:Counterpoint

整体市场来看,2026 年折叠屏智能手机的出货量将实现 20% 的增长。由于生产力和媒体表现上的优势,OEM 厂商正越来越多地将书本型(IT之家注:即 Fold 类)设备作为其折叠屏市场策略的重心,而这一趋势也得到了 OEM 持续资源倾斜的加强。

机构预测,存储器等零组件成本压力迫使 OEM 厂商进一步重视高利润率的中高端机型。而在这一背景和苹果加入竞争、技术日趋成熟的共同作用下,当前市占仅有 1.6% 的折叠屏智能手机正逐渐确立其市场定位

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