【CNMO科技消息】汽车博主“新渠道李霸天”发布了极氪8X 48小时销售情况。
极氪8X
据CNMO了解，极氪8X的受众群体特征鲜明。性别占比方面，男性用户以80%的比例占据主导；在家庭构成上，一胎家庭占比40%，情侣/夫妻占比30%；年龄段分布中，40-50岁以及30-40岁的用户群体各占40%；而在首购、换购和增购比例上，首购用户占30%，换购用户占40%，增购用户占30%。
版本选择上，极氪8X占比80%，8X耀影占比20%。而在极氪8X的不同版本中，Ultra版最受欢迎，占比40%，Ultra+版占30%，Max版占10%。外观颜色偏好里，极夜黑以35%的占比最受青睐，云珀红和极昼白各占30%。内饰颜色方面，纯黑最受欢迎，占40%，黑白配色和棕黑各占30%
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值得一提的事，极氪8X的主要对比车型为问界M8、蔚来ES8和宝马X5，其中问界M8和蔚来ES8各占40%，宝马X5占20%。用户下订和未下订的原因也较为明确，下订用户主要看中极氪8X外观好看、品质可靠以及观望最终定价；而未下订用户则多因价格偏高（超出部分用户预期）、观望竞品以及认为品牌口碑一般。
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