新浪财经“酒价内参”重磅上线 知名白酒真实市场价尽在掌握

专题：2026亚布力论坛年会

　　3月18日，2026亚布力中国企业家论坛年会期间，在“新消费论坛：读懂消费逻辑” 环节上，舍得酒业股份有限公司总裁唐珲分享观点。

　　谈及白酒行业面临的压力，唐珲表示，有人说是20年来最难的一年，虽然行业难但还是有机会。首先是大环境的影响，行业在消费降级，以前喝1000元的现在只喝五六百的；其次是白酒产业的周期，行业产量在下降，先进产能淘汰落后产能，不缺白酒而是缺好的白酒；最后是政策影响，比如限酒令，也会影响到白酒消费。

　　他认为，中国白酒脱离了消费品正常的属性，溢价是不合理的，未来会回到消费品正常的属性。要走出行业困境，需要找到更多的用户，创造更多的场景。

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责任编辑：杨赐

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