智通财经APP获悉，五谷磨房(01837)盘中涨超6%，截至发稿，涨3.55%，报1.46港元，成交额589.67万港元。
消息面上，3月18日，五谷磨房发布公告，根据本集团截至2026年2月28日的2026年首两个月未经审核的初步销售数据，本集团于2026年春节期间实现销售额约人民币6.1亿元至约人民币6.15亿元(未经审核)，同比2025年春节期间增幅约在47.3%至48.5%之间；及本集团于2026年首两个月(自2026年1月1日至2026年2月28日)实现销售额约人民币6.55亿元至约人民币6.7亿元(未经审核)，较之2025年同期增幅约在48.2%至51.3%之间。
上述销售额(未经审核)增长，主要由于2026年春节期间全渠道间差异化礼盒策略的有效实施以及全渠道礼盒系列产品销售增长带动。
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