阅文的IP新路在途:衍生品GMV翻倍了

华尔街见闻
Mar 17

作者 | 黄昱当内容产业正在为“AI是否会取代创作者”而焦虑时,阅文集团交出了一份新的解题思路。 3月17日,阅文集团(00772.HK)发布的2025年全年财报显示,过去一年,这家“IP王者”在行业深度调整中,正试图通过AI技术与全产业链的深度耦合,完成从“文学平台”到“全球IP工厂”的转型。数据显示,2025年阅文实现营业收入73.7亿元,同比下降9.3%。尽管营收受影视寒冬影响出现收入波动...

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