新茶饮“破卷”:从“万店军备赛”到“精耕试验田”

中国基金报
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2026年3月的新茶饮市场,上演了戏剧性的一幕。   3月13日,喜茶位于上海丰盛里的全国首家Lab 2.0店排队潮仍在继续,此时距其2月28日开业已两周。  蜿蜒的人流向市场展示着Lab店(试验店)的稀缺价值,也再次展现了喜茶强大的品牌号召力。 3月13日喜茶Lab 2.0店排队人流(郑俊婷摄)  与此同时,资本市场传来另一种信号。  港股上市的茶百道3月13日晚发布盈利预喜公告,预计2025年...

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