腾讯音乐股价大跌背后:流量涌向字节跳动丨小贺说

21世纪经济报道
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字节跳动持续“改造”文娱市场。  3月17日晚,腾讯音乐披露了最新业绩。财报显示,在2025年四季度,腾讯音乐在线音乐服务月活用户数同比下滑5%至5.28亿。腾讯音乐旗下拥有QQ音乐、酷狗音乐、酷我音乐三大主要终端渠道。  作为对比,艾瑞咨询显示,截至2025年12月,字节跳动旗下汽水音乐用户独立设备数达到8466.4万台,同比增长140.2%。  QuestMobile数据亦显示,在2025年9...

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