StubHub (STUB) said Wednesday it has launched StubHub Distribution Manager, an artificial intelligence-powered tool that allows artists, teams and venues to list and manage tickets directly on its marketplace.
The company said the self-serve platform is built on its open distribution model and allows rights holders to control ticket sales without exclusive contracts or seller-side fees.
The tool uses AI to simplify pricing and inventory listing, while leveraging marketplace data to provide real-time demand and pricing insights, the company said.
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