京东称酒水销售额3年增长200亿元;蜜雪旗下品牌鲜啤福鹿家官宣鹿晗为首位全球代言人丨酒业早参

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Mar 19

丨2026年3月19日星期四丨  NO.1 京东:酒水销售额3年增长200亿元  3月18日,在全域共振·场景共生2026中国酒业生态变革创新大会上,京东超市酒类业务负责人表示,酒业市场呈现价盘不稳、库存偏高,渠道转型三大痛点。京东数据显示,2025年,京东酒类用户规模增长10%,核心客群占比高,表现为18-45岁用户增长80%+,高消费力用户占比60%+(京东年消费五千元以上用户)。年轻用户增长...

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