广告科技公司The Trade Desk(下称TTD)近日发布的调研报告称,品牌的全球竞争力将不再单纯依赖产品的制造能力,更取决于品牌资产的构建、市场信任的积累以及精准营销的执行能力。同时,以人工智能、智能制造等为代表的新一轮科技创新,也正在重塑全球产业与传播环境,使品牌竞争进入一个新的阶段。 “中国企业在全球市场的影响力不断提升,全球媒体和消费环境快速变化,AI与数字技术正加速渗透到各行各业,...
Source Link广告科技公司The Trade Desk(下称TTD)近日发布的调研报告称,品牌的全球竞争力将不再单纯依赖产品的制造能力,更取决于品牌资产的构建、市场信任的积累以及精准营销的执行能力。同时,以人工智能、智能制造等为代表的新一轮科技创新,也正在重塑全球产业与传播环境,使品牌竞争进入一个新的阶段。 “中国企业在全球市场的影响力不断提升,全球媒体和消费环境快速变化,AI与数字技术正加速渗透到各行各业,...
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