泡泡玛特押注LABUBU大电影:从全球爆款到长周期IP有多远

华尔街见闻
Mar 19

LABUBU大电影在数月的传闻中终于迎来了落地官宣。 3月19日,泡泡玛特与索尼影业共同宣布推进LABUBU真人动画电影开发,影片将围绕泡泡玛特旗下THE MONSTERS系列展开,由曾执导《帕丁顿熊》与《旺卡》的保罗·金担任导演及制片人,艺术家龙家升深度参与创作。 目前项目仍处早期开发阶段,但对于泡泡玛特而言,这一步意味着LABUBU开始从商品IP走向影视工业体系,是其IP内容化路径上的重要动作...

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