大行评级丨野村:腾讯音乐首季及全年指引逊预期,维持“买入”评级

中金财经
Mar 18

  野村发表报告指,腾讯音乐去年末季收入胜预期,盈利大致符预期;但2026年第一季度及全年指引逊预期,反映市场竞争加剧。管理层预计今年首季总收入按年增长7%,至79亿元,较市场预测低5%。其中,音乐订阅收入预计年增6%,远低于市场预期的13%,主要受来自竞争对手如Soda Music的低定价策略影响。非订阅在线音乐服务收入预计年增26%至20亿元,大致符市场预期。管理层承认竞争正在加剧,并强调音乐订阅收入在今年可能会面临一些短期压力;但同时指出,竞争并非新忧虑,因公司过往表现已证明其能保持灵活并有效竞争,对此保持信心。该行维持对其“买入”评级,美股目标价26美元不变。   

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