【券商聚焦】浦银国际维持腾讯音乐(TME/01698)“买入”评级料订阅业务增速放缓

金吾财讯

Mar 20

金吾财讯 | 浦银国际发研报指，腾讯音乐(TME/01698)4Q25业绩展现出稳健的增长态势，总收入达到人民币86.4亿元，同比增长15.9%，优于市场预期2.6%，主要得益于在线音乐服务收入的强劲表现(收入同比增长21.7%至71.0亿元)。在盈利端，公司4Q25经调整归母净利润为24.9亿元，同比增长9.0%，经调整净利润率维持在28.8%的稳健水平。竞争加剧，预计订阅业务增速放缓：面对行业竞争，公司采取了更为积极的应对策略，包括推出低价的广告支持订阅计划以留住价格敏感型用户。该机构预计公司2026年订阅收入增速将放缓至6%。公司计划加大在内容采购、自制内容宣发以及渠道推广方面的投入，以稳固付费用户基本盘并强化核心竞争优势，该机构预计2026年销售费用率将有所提升，整体利润率将略有下降。尽管公司短期内面临竞争加剧和利润率承压的挑战，但该机构认为公司通过深化与头部艺人的战略合作、大力发展线下演唱会及粉丝经济等形成差异化体验，有望在长期竞争中维持其市场领导地位。考虑到竞争格局变化，该机构下调公司FY26E收入增速预测至9%，其中订阅业务增速为6%，预计调整后净利润率同比略有下滑至28.2%，调整美股/港股目标价至15美元/58港元，对应FY26E16xP/E。维持“买入”评级。

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

1
2
3
4
5
6
7
8
9
10

{"basename":"","ssrTDKData":{"titleTemplate":"%s - Tiger Brokers","title":"Tiger Brokers | Global Stocks, Options & Futures Trading App","description":"Tiger Brokers, one-stop investment in US stocks, SGX stocks, HK stocks, A-shares & other global assets. One of the best stock trading platforms in Singapore.","keywords":"tiger brokers,tiger trade,tiger brokers singapore,broker online,stock trading in singapore,share trading singapore,brokerage firm singapore,trading app,stock broker singapore,stock trading platforms,trading account","social":{"ogDescription":"Tiger Brokers, one-stop investment in US stocks, SGX stocks, HK stocks, A-shares & other global assets. One of the best stock trading platforms in Singapore.","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www.itiger.com/news/2620884917"},"companyName":"Tiger Brokers"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2620884917\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2620884917?lang=en_US&edition=fundamental","thumbnail":"https://static.szfiu.com/news/20250109/ODYzMTA4NTI1Nzg5MjIw.jpg","is_english":false,"pubTime":"2026-03-20 14:48","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2620884917","market":"sh","top_or_hot":-1,"title":"【券商聚焦】浦银国际维持腾讯音乐(TME/01698)“买入”评级 料订阅业务增速放缓","media":"金吾财讯","content":"<html><body><p>金吾财讯 | 浦银国际发研报指，<a href=\"https://laohu8.com/S/TME\">腾讯音乐</a>(TME/01698)4Q25业绩展现出稳健的增长态势，总收入达到人民币86.4亿元，同比增长15.9%，优于市场预期2.6%，主要得益于在线音乐服务收入的强劲表现(收入同比增长21.7%至71.0亿元)。在盈利端，公司4Q25经调整归母净利润为24.9亿元，同比增长9.0%，经调整净利润率维持在28.8%的稳健水平。竞争加剧，预计订阅业务增速放缓：面对行业竞争，公司采取了更为积极的应对策略，包括推出低价的广告支持订阅计划以留住价格敏感型用户。该机构预计公司2026年订阅收入增速将放缓至6%。公司计划加大在内容采购、自制内容宣发以及渠道推广方面的投入，以稳固付费用户基本盘并强化核心竞争优势，该机构预计2026年销售费用率将有所提升，整体利润率将略有下降。尽管公司短期内面临竞争加剧和利润率承压的挑战，但该机构认为公司通过深化与头部艺人的战略合作、大力发展线下演唱会及粉丝经济等形成差异化体验，有望在长期竞争中维持其市场领导地位。考虑到竞争格局变化，该机构下调公司FY26E收入增速预测至9%，其中订阅业务增速为6%，预计调整后净利润率同比略有下滑至28.2%，调整美股/港股目标价至15美元/58港元，对应FY26E16xP/E。维持“买入”评级。</p></body></html>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>【券商聚焦】浦银国际维持腾讯音乐(TME/01698)“买入”评级 料订阅业务增速放缓</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n【券商聚焦】浦银国际维持腾讯音乐(TME/01698)“买入”评级 料订阅业务增速放缓\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1086022552\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/19a93586c3b023ec6ebfed568990555c);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">金吾财讯 </p>\n<p class=\"h-time\">2026-03-20 14:48</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><p>金吾财讯 | 浦银国际发研报指，<a href=\"https://laohu8.com/S/TME\">腾讯音乐</a>(TME/01698)4Q25业绩展现出稳健的增长态势，总收入达到人民币86.4亿元，同比增长15.9%，优于市场预期2.6%，主要得益于在线音乐服务收入的强劲表现(收入同比增长21.7%至71.0亿元)。在盈利端，公司4Q25经调整归母净利润为24.9亿元，同比增长9.0%，经调整净利润率维持在28.8%的稳健水平。竞争加剧，预计订阅业务增速放缓：面对行业竞争，公司采取了更为积极的应对策略，包括推出低价的广告支持订阅计划以留住价格敏感型用户。该机构预计公司2026年订阅收入增速将放缓至6%。公司计划加大在内容采购、自制内容宣发以及渠道推广方面的投入，以稳固付费用户基本盘并强化核心竞争优势，该机构预计2026年销售费用率将有所提升，整体利润率将略有下降。尽管公司短期内面临竞争加剧和利润率承压的挑战，但该机构认为公司通过深化与头部艺人的战略合作、大力发展线下演唱会及粉丝经济等形成差异化体验，有望在长期竞争中维持其市场领导地位。考虑到竞争格局变化，该机构下调公司FY26E收入增速预测至9%，其中订阅业务增速为6%，预计调整后净利润率同比略有下滑至28.2%，调整美股/港股目标价至15美元/58港元，对应FY26E16xP/E。维持“买入”评级。</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"TME","symbol_name":"腾讯音乐","start_time":0,"source_url":"1976950","article_id":"2620884917","we_media_id":"1086022552","thumbnails":["https://static.szfiu.com/news/20250109/ODYzMTA4NTI1Nzg5MjIw.jpg"],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2620884917","pubTimestamp":1773989315,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"金吾财讯","introduction":"「金吾财讯」以精准用户需求为切入点，打造一站式港美股投资细分领域品牌。依托战略合作伙伴凤凰网财经，将港美股内容传播到全球华人圈。","home_visible":1,"id":"1086022552","head_image":"https://static.tigerbbs.com/19a93586c3b023ec6ebfed568990555c"},"summary":"金吾财讯 | 浦银国际发研报指，腾讯音乐 4Q25业绩展现出稳健的增长态势，总收入达到人民币86.4亿元，同比增长15.9%，优于市场预期2.6%，主要得益于在线音乐服务收入的强劲表现。在盈利端，公司4Q25经调整归母净利润为24.9亿元，同比增长9.0%，经调整净利润率维持在28.8%的稳健水平。该机构预计公司2026年订阅收入增速将放缓至6%。维持“买入”评级。","collect":0,"end_time":0,"defaultTopTitle":"","property":["rate"],"viewcount":null,"language":"zh","relate_stocks":{"TME":"腾讯音乐","01698":"腾讯音乐-SW"},"translate_title":"[Brokerage Focus] SPDB International maintains the \"buy\" rating of Tencent Music (TME/01698) and expects the growth rate of subscription business to slow down","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"01698":1.5,"TME":1.5},"content_text":"金吾财讯 | 浦银国际发研报指，腾讯音乐(TME/01698)4Q25业绩展现出稳健的增长态势，总收入达到人民币86.4亿元，同比增长15.9%，优于市场预期2.6%，主要得益于在线音乐服务收入的强劲表现(收入同比增长21.7%至71.0亿元)。在盈利端，公司4Q25经调整归母净利润为24.9亿元，同比增长9.0%，经调整净利润率维持在28.8%的稳健水平。竞争加剧，预计订阅业务增速放缓：面对行业竞争，公司采取了更为积极的应对策略，包括推出低价的广告支持订阅计划以留住价格敏感型用户。该机构预计公司2026年订阅收入增速将放缓至6%。公司计划加大在内容采购、自制内容宣发以及渠道推广方面的投入，以稳固付费用户基本盘并强化核心竞争优势，该机构预计2026年销售费用率将有所提升，整体利润率将略有下降。尽管公司短期内面临竞争加剧和利润率承压的挑战，但该机构认为公司通过深化与头部艺人的战略合作、大力发展线下演唱会及粉丝经济等形成差异化体验，有望在长期竞争中维持其市场领导地位。考虑到竞争格局变化，该机构下调公司FY26E收入增速预测至9%，其中订阅业务增速为6%，预计调整后净利润率同比略有下滑至28.2%，调整美股/港股目标价至15美元/58港元，对应FY26E16xP/E。维持“买入”评级。","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}