- Mister Spex selected Salesforce to realign its technology infrastructure as part of its omnichannel strategy.
- The initial rollout includes Salesforce Commerce Cloud with Order Management for the online shop in the DACH region and Salesforce Retail Cloud for 66 stores in Germany.
- Implementation is being carried out with Salesforce Professional Services and is planned to be rolled out gradually over the year.
- The project includes centralizing customer data for approximately 8 million customers on the Salesforce platform.
- Planned next phases include integrating Salesforce tools for marketing and customer service and expanding AI-supported use cases based on Agentforce.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Mister Spex SE published the original content used to generate this news brief via EQS News, a service of EQS Group AG (Ref. ID: corporate_2295644_en), on March 23, 2026, and is solely responsible for the information contained therein.