What Will Become of DraftKings' Prediction Market Plan? -- Market Talk

Dow Jones
20 hours ago

1248 ET - A ban of prediction-market trading on sports events could throw off DraftKings' business strategy for 2026. The company is rolling out a predictions platform in states where sports betting is illegal, a market expansion that management has estimated could be worth $10 billion. The improving regulatory landscape played a major role in DraftKings' decision to launch prediction markets, CEO Jason Robins said earlier this year. But a bipartisan bill introduced to the Senate this week could eliminate DraftKings' ability to offer prediction markets for sports events. While DraftKings hasn't quantified its spending on predictions, it did give a lower-than-expected annual outlook, which included new predictions investments. (katherine.hamilton@wsj.com)

 

(END) Dow Jones Newswires

March 23, 2026 12:48 ET (16:48 GMT)

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