一场“粤BA”,如何撬动大湾区消费新增量?

21世纪经济报道
7 hours ago

3月22日晚,粤BA深圳队在宝安体育馆迎来主场首战。赛场内球员竞技酣战正酣,赛场外各色小吃摊位一字排开、烟火气升腾,赛场内外的火热场景相映成趣。这场广东重点打造的群众体育IP赛事,不仅点燃了市民的体育热情,更以“票根经济”为核心纽带联动全城消费:目前,深圳参与“票根经济”活动的商户已迅速扩容至160余家,涵盖了从景区半价到餐饮特惠的全维度场景。当一张小门票串联起餐饮、住宿、游玩与文娱,这不仅是体育...

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