智通财经APP获悉，巨星传奇(06683)拉升逾13%，截至发稿，涨10.05%，报9.31港元，成交额3.7亿港元。
消息面上，周杰伦最新专辑《太阳之子》将在3月25日全球数字发行。近日，多支预告片相继上线，也引发了歌迷对预告片画面的讨论，剖析周杰伦MV与世界知名艺术画作的关联。据悉，视觉效果堪比好莱坞大片《太阳之子》的MV总制作费用超过2000万元人民币，这个数字创下华语乐坛MV制作费最高纪录。
盈立证券此前发布研报称，巨星传奇以周杰伦、刘畊宏等为代表的顶级明星IP为底层资产，构建“IP创造+新零售+多元化场景”多重驱动的内容商业化框架。该行强调其核心优势在于：一方面拥有持续创新的明星IP矩阵，另一方面通过自有流量和私域转化能力，逐步形成具自我循环的泛娱乐产业链生态。
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