• Lilang reported progress on its “Multi-brands and Internationalization” strategy, including the rollout of a direct-to-consumer (DTC) model for its LILANZ core collection into additional regions such as Shandong and Chongqing.
• Operations expanded to 2,817 stores, a net increase of 44, with DTC-model stores rising to 284.
• New retail channels increased sales through major and emerging online platforms, with TikTok turnover up 39% year-on-year.
• International expansion began in Southeast Asia with 4 stores opened in Malaysia, including a “Future Retail” concept flagship store in Kuala Lumpur.
• The report said the MUNSINGWEAR premium golf brand launched online sales and opened its first batch of physical stores in China.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. China Lilang Limited published the original content used to generate this news brief via IIS, the Issuer Information Service operated by the Hong Kong Stock Exchange (HKex) (Ref. ID: HKEX-EPS-20260323-12062900), on March 23, 2026, and is solely responsible for the information contained therein.