日前,“燕窝第一股”燕之屋(01497)公布业绩报告,2025年收入比上年缩水了5000多万至20亿元,而净利润则逆势增长。 公司全年减员200多名,毛利率同比增长超4个百分点。 收入下滑背后,燕之屋2025年接连请了万科创始人王石和青年演员朱一龙做代言人,一年花费6.6亿元用于销售开支。 然而,《财中社》注意到,王石代言的“总裁碗燕”全年销量仅100多份,天价代言费仅换来了63万元销售额。从...
Source Link日前,“燕窝第一股”燕之屋(01497)公布业绩报告,2025年收入比上年缩水了5000多万至20亿元,而净利润则逆势增长。 公司全年减员200多名,毛利率同比增长超4个百分点。 收入下滑背后,燕之屋2025年接连请了万科创始人王石和青年演员朱一龙做代言人,一年花费6.6亿元用于销售开支。 然而,《财中社》注意到,王石代言的“总裁碗燕”全年销量仅100多份,天价代言费仅换来了63万元销售额。从...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.