DoubleVerify partners with Spectrum Reach; Spectrum Reach joins DV's Certified Transparent Streaming program

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DoubleVerify partners with Spectrum Reach; Spectrum Reach joins DV's Certified Transparent Streaming program

DoubleVerify entered a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns.
Spectrum Reach became the first partner to join DV's Certified Transparent Streaming program, supporting program-level transparency across streaming TV ad inventory.
Under the collaboration, Spectrum Reach will share show-level data across programming including news and live sports, spanning both direct IO and programmatic buying.
The show-level insights will be available within DV Authentic Streaming TV reporting, providing verified post-bid visibility into the specific programs where ads ran.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202603250900PRIMZONEFULLFEED9678096) on March 25, 2026, and is solely responsible for the information contained therein.

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Spectrum Reach joins DV's Certified Transparent Streaming program\n    \n\n\n          DoubleVerify entered a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns.\n        \n\n          Spectrum Reach became the first partner to join DV's Certified Transparent Streaming program, supporting program-level transparency across streaming TV ad inventory.\n        \n\n          Under the collaboration, Spectrum Reach will share show-level data across programming including news and live sports, spanning both direct IO and programmatic buying.\n        \n\n          The show-level insights will be available within DV Authentic Streaming TV reporting, providing verified post-bid visibility into the specific programs where ads ran.\n        \n\n\n\n\n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202603250900PRIMZONEFULLFEED9678096) on March 25, 2026, and is solely responsible for the information contained therein.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}