金吾财讯 | 国泰海通证券表示，新消费延续高景气度，消费科技与传统零售都处于快速变革中。1）情绪价值与体验消费正在快速兑现商业价值。新零售已经成为线下业态发展的明确趋势。中国潮玩IP产业仍处于高成长期，头部IP从人群+地域+场景三重破圈，且新IP接力热度验证龙头企业的IP平台价值。2）消费科技的产品和服务商业化加速落地，AI眼镜为代表的硬件，和Agent为代表的新流量入口和服务形式渗透率快速提升，并可能影响现有产业链利润分配结构。nars等产品快速实现市场渗透，期待在更多领域应用。培育钻石在多个高端制造领域应用思路拓宽，商业化尚待突破。3）传统零售产业链，整经历从深度分销到高效零售，渠道议价权提升。零食店、硬折扣零售、社区店等新兴业态快速扩张带来投资机会。4）低估值高股息股现阶段仍具备较高配置价值。
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