BUZZ-Netflix rises; hikes prices for US customers

Reuters

14 hours ago

** Netflix's NFLX.O shares are up 1.5% at $93.68

** Co announced a price hike for U.S. subscribers by $2 a month for its standard and premium plans to $19.99 and $26.99, respectively, and by $1 for ad-supported plan to $8.99, according to reports

** NFLX last raised prices in January last year

** U.S. is NFLX's largest market

** In February, NFLX walked away from a deal to buy Warner Bros Discovery WBD.O in a battle with Paramount Skydance PSKY.O

** NFLX is down 0.5% YTD vs NASDAQ Composite Index's .IXIC 7.8% decrease

(Reporting by Chibuike Oguh in New York)

((Email: Chibuike.Oguh@thomsonreuters.com; Phone: +332-219-1834; Reuters Messaging: chibuike.oguh.thomsonreuters.com@reuters.net))

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style=\"background-image:url(https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time\">2026-03-27 04:02</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html xmlns=\"http://www.w3.org/1999/xhtml\"><head><title>BUZZ-Netflix rises; hikes prices for US customers</title></head><body><p>** Netflix's <span>NFLX.O</span> shares are up 1.5% at $93.68</p><p>** Co announced a price hike for U.S. subscribers by $2 a month for its standard and premium plans to $19.99 and $26.99, respectively, and by $1 for ad-supported plan to $8.99, according to reports</p><p>** NFLX last <span>raised prices</span> in January last year</p><p>** U.S. is NFLX's largest market</p><p>** In February, NFLX <span>walked away</span> from a deal to buy Warner Bros Discovery <span>WBD.O</span> in a battle with Paramount Skydance <span>PSKY.O</span> </p><p>** NFLX is down 0.5% YTD vs 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decrease(Reporting by Chibuike Oguh in New York)((Email: Chibuike.Oguh@thomsonreuters.com; Phone: +332-219-1834; Reuters Messaging: chibuike.oguh.thomsonreuters.com@reuters.net))","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}