NielsenIQ Launches Global Packaging Data Platform With Monthly Tracking Across Markets

MT Newswires Live

Mar 27

NielsenIQ (NIQ) said Friday it launched a new Packaging Strategic Planner Global platform designed to provide monthly data on packaging performance across materials, formats and pack configurations.

The company said the platform covers more than 200 product categories, with visibility into over 30 package types and 20 materials and is initially available in 10 markets, with planned expansion to 30 markets by the end of 2026.

NielsenIQ said it also introduced a new EQ2 metric, which multiplies units sold by items per pack to better reflect actual consumption trends rather than simple unit sales.

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