Baozun (HKG:9991) booked 242.1 million yuan in attributable loss for 2025, widening from a loss of 185.2 million yuan in 2024, according to a Hong Kong bourse filing Wednesday.
Shares of the e-commerce solutions firm gained over 12% in late morning trade Thursday.
Loss per share was 1.40 yuan, compared with 1.03 yuan in the prior year.
Revenue rose 5.6% year on year to 9.95 billion yuan, figures showed.
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