新浪科技讯 3月30日下午消息，日前，名创优品MINISO FRIENDS斩获法国 GPDP AWARD 国际设计大奖“国际创新设计奖”，这也是该店态继拿下2025 年伦敦设计奖铂金奖后，再度斩获国际设计界权威奖项。与此同时，MINISO FRIENDS 全球化布局正加速推进，截至目前全球门店已达17家，海外首店已正式落地马来西亚。
据介绍，作为名创优品 “乐园系” 核心店态之一，MINISO FRIENDS 以 “小而精，精而美” 为定位，打造轻量化 “迷你IP乐园”。本次获奖的深圳海雅缤纷城 MINISO FRIENDS，围绕名创优品自有 IP “YOYO” 构建全场景叙事，并融合了迪士尼、三丽鸥等全球热门IP内容，以治愈氛围与沉浸式体验重构消费场景。
据介绍，名创优品已构建起 MINISO SPACE、MINISO LAND、MINISO FRIENDS组成的乐园系店态矩阵，目前全球“乐园系”门店已超40家，均布局于全球重点城市的核心商圈。
责任编辑：杨赐
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