继“骂消费者像狗”后,罗技商店页面竟现狗爪配图

三言财经
Mar 30

罗技此前因广告文案涉嫌侮辱消费者引发的舆论风波尚未平息,近日又有网友发现该品牌在宣传GPW4小狗型号鼠标时,官方商店页面出现狗爪与人手同框的配图。结合此前争议事件,该设计被大量玩家解读为品牌再次冒犯消费者,引发新一轮声讨。

面对争议,罗技官方已紧急下架页面中的狗爪图片,但依旧无法平息网友怒火。评论区中,不少用户直言抵制,有用户表示自罗技G510出现双击、双响问题后就再未购买其产品,还有用户认为鼠标行业技术壁垒不高,即便没有罗技,游戏外设市场也会保持多元发展,消费者并非别无选择。

此次狗爪配图争议并非罗技近期首次触碰消费者底线。此前在促销活动中,罗技官方营销渠道曾发布广告文案直白写道“一降价还不是像狗一样跑过来”,公然贬低侮辱消费者,内容曝光后迅速在全网发酵,引发大规模用户不满与抵制浪潮。对此罗技官方曾公开回应致歉,称已第一时间下架内容并处理相关工作人员。

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