Middlesex CCC needs saving from oblivion so ECB must take bold action

cityam

Apr 02

Middlesex are in dire financial straits ahead of the new English cricket season As the English cricket season begins again, the demise of Middlesex should be ringing alarms bells at fat cats Surrey ...

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What did you expect?The English cricket season starts tomorrow.Expect confected hoopla about The Hundred, its teams now under new ownership with some rebranded; an England team talking a big game under old leadership with tattered reputations to restore; and the scratched record about the stark financial disparities between counties playing on repeat.The divide between cricket’s haves and have-nots is well-understood. The England and Wales Cricket Board has gone some way towards addressing it by establishing long-term investment pots for each county from the proceeds of its sale of franchises in The Hundred.A potential modest profit was turned into a 100k loss after 407k was spent on eff","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"CCC":"CCC Intelligent Solutions Holdings Inc.","LU0345774631.USD":"NINETY ONE GSF AMERICAN FRANCHISE \"A\" (USD) INC","BK4023":"应用软件","LU0345774391.USD":"NINETY ONE GSF AMERICAN FRANCHISE \"A\" (USD) ACC"},"translate_title":"米德尔塞克斯CCC需要拯救免于被遗忘，因此欧洲央行必须采取大胆行动","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"CCC":1.5},"content_text":"Middlesex are in dire financial straits ahead of the new English cricket season As the English cricket season begins again, the demise of Middlesex should be ringing alarms bells at fat cats Surrey and the ECB, writes Ed Warner.Of course the forecast is for biting winds across the country this weekend. What did you expect? The English cricket season starts tomorrow. Expect confected hoopla about The Hundred, its teams now under new ownership with some rebranded; an England team talking a big game under old leadership with tattered reputations to restore; and the scratched record about the stark financial disparities between counties playing on repeat.The divide between cricket’s haves and have-nots is well-understood. The England and Wales Cricket Board has gone some way towards addressing it by establishing long-term investment pots for each county from the proceeds of its sale of franchises in The Hundred. \n\nHowever, infrastructure projects will take years to bear fruit and, right now, some counties are operating within short-term financial constraints that make it near impossible to compete on the field against those who host internationals and The Hundred.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nNowhere is this distinction more painful than at Middlesex, a county dealt the weakest of hands in merely being a tenant at Lord’s and whose leadership has repeatedly managed to play that weak hand extremely badly. Forget for now the long-running legal dispute with its former chief executive – and the current one being on an enforced leave of absence under a misconduct investigation. The county’s latest annual report makes grim reading and highlights the current tensions between have-not counties and the ECB, and the effect on sporting competition.Tension exists within counties too. Just this week a clutch of storied former Middlesex players, with Mike Gatting to the fore, have demanded the resignation of chairman Richard Sykes. \n\nTheir complaint is a sporting one. Coming from seasoned professionals, it constitutes a strange motivational device for the current crop of Middlesex players at the start of a new season. “Around the counties the men’s teams now are variously regarded as ‘a soft touch’ and ‘lacking fight’,” reads the incendiary letter to Middlesex members from the former players.Gatting was himself a director of of the county for the maximum allowable three terms of office up until 2025, so this softness largely developed on his watch.Middlesex’s financial results for the past year show that 55 per cent of its £7.3m turnover derived from the ECB. Just £1m came from membership fees, the annual subs from the club’s supporter owners. \n\nA potential modest profit was turned into a £100k loss after £407k was spent on efforts to find a solution to the county’s structural bind – namely roosting at Lord’s, sharing matchday revenues with landlord the MCC, and severely restricted in the number of days on which it can use the iconic ground during the prime summer months.Thinking of buying a Middlesex membership this season? You’ll be able to watch just one day of cricket at Lord’s between 24 May and 24 September.This exceptional spending roughly matched a first payment received from the ECB from The Hundred proceeds. But the governing body declined to endorse a transaction that the Middlesex board was pursuing while incurring these costs. Members have been left grumbling about hefty fees paid to consultants and travel expenses incurred during this aborted project.The net effect is that Middlesex’s reserves have sunk to just £5k. Meanwhile its chairman is bemoaning the fact that the ECB won’t allow the windfall from The Hundred to be spent on the playing squad – although Gatting and his cohort might argue the board wouldn’t know how to spend any extra money productively anyway.\n\nRugby union’s experience in recent years shows that a sport’s top club competition is only as strong as its weakest member. The Prem has shrunk to just 10 teams and its clubs are now anxious to engineer its expansion. Moreover, the absence of relegation jeopardy spawns too many dead-rubber matches towards the end of each rugby season.Cricket, by contrast, has managed to cling on to a two-division structure with its traditional 18 first-class sides – largely thanks to the revenue generated by the England men’s team and its distribution to those counties. However, while The Hundred may now be seeding greater long-term stability across cricket, in the near term it will likely solidify the competitive gulf dividing the game.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}