中手游折戟“仙剑世界”

中国经营报
Apr 08

中经记者李哲北京报道  中手游(00302.HK)耗时数年、耗费巨资打造的旗舰游戏《仙剑世界》,在上线后表现不及预期,拖累了2025年的经营业绩。  《中国经营报》记者注意到,2025年中手游营收同比下降28%,利润亏损14.77亿元。这已是该公司自2022年以来连续第四年亏损。  在2026年,中手游确立了“小成本试错、大运作推广、快速迭代”的发展策略。并表示将持续深耕“仙剑”IP价值,通过优质...

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