金吾财讯 | 汇量科技(01860)股价涨幅明显，截至发稿，上涨13.83%，报每股14.98港元，成交额3.55亿港元。消息面上，财通证券指出，公司所处的程序化广告行业是仍在较快发展的增量市场，AI广告算法持续驱动广告投放效果提升，吸引广告主更多的广告投放预算。同时，海外的中长尾流量未被头部平台垄断，而是呈现出去头部化、去中心化趋势，行业在强化和重视中长尾流量的广告价值。竞争格局方面，无论在游戏还是非游戏领域，头部公司的优势均较为稳固，公司在游戏IAA已跻身头部，在游戏IAA全渠道的市占率达到17%。
该机构指公司商业模式出众，业务潜在成长性高。财务预测方面，预计公司2026年至2028年营业收入分别为25.59亿美元、33.04亿美元和41.11亿美元；经调整净利润分别为1.52亿美元、2.00亿美元和2.50亿美元，对应市盈率(PE)分别为18.00倍、13.66倍和10.94倍。首次覆盖，给予“买入”评级。
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