小酒馆降温,打酒铺火了,知名酒企也入局

第一财经
Apr 08

“快咖啡”冲击“慢咖啡”的故事似乎在酒饮行业再次上演。  在2026年成都春季糖酒会期间,各种打酒铺炙手可热,而原本被市场寄予厚望的小酒馆却发展承压。  在业内看来,打酒铺踩中了“微醺悦己”需求的风口,但是迎来“爆发”还是“泡沫”有待进一步观望。  阵痛中的小酒馆  “这个月已经闭店了。”山西一家海伦司加盟商告诉记者,两年前他看好小酒馆的风口,加盟了一家海伦司小酒馆,前期投入很大,但由于托管、人流...

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