拉夫劳伦盯上中国市场

北京商报
Apr 08

拉夫劳伦女孩成为新潮流,拉夫劳伦也加速了其在中国市场的布局。近日,拉夫劳伦在成都开出了品牌在内地的首家旗舰店,集购物与休闲于一体的大规格门店,彰显着拉夫劳伦正在从一个单一服饰品牌向生活方式品牌过渡,而中国市场成为重要的试验田。这背后,不仅仅是拉夫劳伦女孩的火爆出圈,更是在奢侈品遇冷的大环境下,拉夫劳伦需要一个足够支撑集团长期增长的引擎。  中国市场布局加速  拉夫劳伦这家新开的旗舰店面积将近...

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