南方财经4月8日电,在星巴克中国伙伴论坛上,星巴克中国首席执行官刘文娟主动回应了门店规划相关细节。“过去一段时间也有伙伴问我,我们未来最重要的KPI是不是店数,资本进入会改变星巴克的品牌定位吗?我要说大家不需要任何这样的焦虑。我们会继续坚守初心,坚持有序稳健地增长。我们的发展战略选择将坚定地从顾客需求出发,从赋能伙伴(员工)出发。”她说。4月2日,星巴克宣布与博裕投资的战略合作已正式完成。双方共同的长期愿景是未来逐步将中国门店数量扩展至2万家。
(文章来源:南方财经网)
南方财经4月8日电,在星巴克中国伙伴论坛上,星巴克中国首席执行官刘文娟主动回应了门店规划相关细节。“过去一段时间也有伙伴问我,我们未来最重要的KPI是不是店数,资本进入会改变星巴克的品牌定位吗?我要说大家不需要任何这样的焦虑。我们会继续坚守初心,坚持有序稳健地增长。我们的发展战略选择将坚定地从顾客需求出发,从赋能伙伴(员工)出发。”她说。4月2日,星巴克宣布与博裕投资的战略合作已正式完成。双方共同的长期愿景是未来逐步将中国门店数量扩展至2万家。
(文章来源:南方财经网)
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