美团(03690.HK)李树斌:餐饮业进入信任竞争时代 真实口碑成长期经营资产

阿斯达克财经
Apr 08

美团-W(03690.HK) 高级副总裁李树斌在“2026中国餐饮连锁峰会”上表示,用户决策方式正在变化,变得更谨慎、看得更细及更信“新鲜的声音”,餐饮行业随之进入“信任竞争”时代,“真实口碑”成为长期资产。而去年在大众点评上新增超过4.5亿条真实评价。李树斌提到,评价资产最重要不是多而是真实,让消费者在最短时间知道你是谁,知道你是怎么经营,这样真实情况能够筛选顾客,就能产生正向循环。(ta/u)...

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