在商业的漫长叙事里，“规模”曾是一把万能钥匙。 从工业时代对市场份额的狂热追逐，到互联网浪潮中“先做大再做强”的集体信条——扩大版图、碾压对手，被无数企业奉为生存法则。企业相信，只要跑得够快、铺得够广，利润与护城河就会随之而来。 为此，价格战、盲目扩张、透支短期利润，成了司空见惯的手段。谁的模式更颠覆、谁的增长更迅猛、谁的门店开得更多。规模，几乎成了治愈一切增长焦虑的“万能药”。 但在今天，...
Source Link在商业的漫长叙事里，“规模”曾是一把万能钥匙。 从工业时代对市场份额的狂热追逐，到互联网浪潮中“先做大再做强”的集体信条——扩大版图、碾压对手，被无数企业奉为生存法则。企业相信，只要跑得够快、铺得够广，利润与护城河就会随之而来。 为此，价格战、盲目扩张、透支短期利润，成了司空见惯的手段。谁的模式更颠覆、谁的增长更迅猛、谁的门店开得更多。规模，几乎成了治愈一切增长焦虑的“万能药”。 但在今天，...
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