Walmart(WMT)启动核心自有品牌Great Value的全面视觉升级

金吾财讯
Apr 15

金吾财讯 | 零售巨头沃尔玛Walmart(WMT)周三宣布,对其核心自有品牌Great Value启动十多年来的首次全面视觉与包装设计升级。目前,Great Value已覆盖90%的美国本土家庭。沃尔玛表示,此次重新设计涵盖近 10000种商品,旨在提升线上线下的用户购物体验。沃尔玛重申,该品牌将维持“天天低价”战略(平均为家庭每年节省35%开支),并承诺在2027年前移除自有品牌食品中的所有合成染料。沃尔玛还预计于5月14日发布财报。市场预测其季度营收将达1,728.8亿美元,EPS同比增长至0.66美元。目前该股滚动市盈率(P/E)为45.8倍。

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