Is It Time To Reassess Nike (NKE) After The Recent 18.1% Share Price Slide

Simply Wall St.

Apr 15

If you are wondering whether NIKE's share price now reflects a fair deal or a potential mismatch between price and value, this article walks through the key signals investors are watching. NIKE's ...

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NIKE's ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-durables/nyse-nke/nike/news/is-it-time-to-reassess-nike-nke-after-the-recent-181-share-p\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Is It Time To Reassess Nike (NKE) After The Recent 18.1% Share Price Slide</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs It Time To Reassess Nike (NKE) After The Recent 18.1% Share Price Slide\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-04-15 20:10 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/consumer-durables/nyse-nke/nike/news/is-it-time-to-reassess-nike-nke-after-the-recent-181-share-p><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>If you are wondering whether NIKE's share price now reflects a fair deal or a potential mismatch between price and value, this article walks through the key signals investors are watching. NIKE's ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-durables/nyse-nke/nike/news/is-it-time-to-reassess-nike-nke-after-the-recent-181-share-p\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0823411888.USD","symbol_name":"法巴消费创新基金 Cap","start_time":0,"source_url":"https://simplywall.st/stocks/us/consumer-durables/nyse-nke/nike/news/is-it-time-to-reassess-nike-nke-after-the-recent-181-share-p","article_id":"2627328703","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/company-cover/291981-main-header/1756203164517"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-durables/nyse-nke/nike/news/is-it-time-to-reassess-nike-nke-after-the-recent-181-share-p","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2627328703","pubTimestamp":1776255003,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"If you are wondering whether NIKE's share price now reflects a fair deal or a potential mismatch between price and value, this article walks through the key signals investors are watching.\nNIKE's stock last closed at US$44.20, following a 3.5% move over the past week, an 18.1% decline over the last 30 days, and returns of 30.2% year to date, 17.4% over 1 year, and 62.9% and 62.5% over 3 and 5 years respectively.\nRecent coverage has focused on how NIKE is positioned within global consumer...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU0823411888.USD":"法巴消费创新基金 Cap","BK4561":"索罗斯持仓","LU1303367103.USD":"摩根大通多经理另类基金 A (acc)","BK4581":"高盛持仓","LU0029864427.USD":"TEMPLETON GLOBAL \"A\" (USD) INC","LU2098885051.SGD":"JPMorgan Funds - Multi-Manager Alternatives A (acc) SGD","NKE":"耐克","LU0128525929.USD":"TEMPLETON GLOBAL \"A\" (USD) ACC","BK4534":"瑞士信贷持仓","IE00BYQQ9H92.USD":"BNY MELLON GLOBAL LEADERS \"A\" (USD) ACC","LU0786609619.USD":"高盛全球千禧一代股票组合Acc","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","LU0792757196.USD":"TEMPLETON SHARIAH GLOBAL EQUITY FUND \"A\" (USD) ACC","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4566":"资本集团","BK4558":"双十一","DCF":"Dreyfus Alcentra Global Credit Income 2024 Target Term Fund, Inc","LU1267930573.SGD":"TEMPLETON GLOBAL \"AA\" (SGD) ACC A","BK4585":"ETF&股票定投概念","BK4588":"碎股","LU0889566641.SGD":"FTSF - Templeton Shariah Global Equity A Acc SGD","IE00BFXG0V08.USD":"BNY MELLON GLOBAL LEADERS \"B\" (USD) ACC","LU1267930813.SGD":"FRANKLIN TEMPLETON SHARIAH GLOBAL EQUITY \"AS\" (SGD) ACC","LU0708994859.HKD":"TEMPLETON GLOBAL \"A\" (HKD) ACC","BK4146":"鞋类"},"translate_title":"近期股价下跌18.1%后，是时候重新评估耐克(NKE)了吗","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DCF":1,"NKE":1.5},"content_text":"If you are wondering whether NIKE's share price now reflects a fair deal or a potential mismatch between price and value, this article walks through the key signals investors are watching. NIKE's stock last closed at US$44.20, following a 3.5% move over the past week, an 18.1% decline over the last 30 days, and returns of 30.2% year to date, 17.4% over 1 year, and 62.9% and 62.5% over 3 and 5 years respectively. Recent coverage has focused on how NIKE is positioned within global consumer demand for athletic and lifestyle apparel and footwear, including scrutiny of its product pipeline, brand strength, and competition in key markets. These themes are central to how investors interpret the share price path and reassess the balance between potential growth and risks. NIKE currently has a valuation score of 2 out of 6, which reflects how many of Simply Wall St's valuation checks point to the shares being undervalued, and the next sections will walk through the main valuation methods before finishing with a way to frame these results in a broader context.  NIKE scores just 2/6 on our valuation checks. See what other red flags we found in the full valuation breakdown. AdvertisementApproach 1: NIKE Discounted Cash Flow (DCF) Analysis A Discounted Cash Flow model projects a company’s future cash flows and then discounts those projections back to today’s dollars to estimate what the business might be worth per share. For NIKE, the model uses a 2 Stage Free Cash Flow to Equity approach based on cash flow projections. The latest twelve month Free Cash Flow is about $1.04b. Analysts provide forecasts for several years, with Simply Wall St extending those estimates further out. By 2030, projected Free Cash Flow in this model reaches $3.91b, with intermediate annual projections between 2026 and 2035 ranging from roughly $1.98b to $4.78b before discounting. When all those future cash flows are discounted back to today, the DCF model arrives at an estimated intrinsic value of about $38.38 per share. Compared with the recent share price of $44.20, this implies the stock screens as around 15.2% overvalued under these assumptions. Result: OVERVALUED Our Discounted Cash Flow (DCF) analysis suggests NIKE may be overvalued by 15.2%. Discover 57 high quality undervalued stocks or create your own screener to find better value opportunities. NKE Discounted Cash Flow as at Apr 2026 Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for NIKE. Approach 2: NIKE Price vs Earnings For profitable companies like NIKE, the P/E ratio is a common way to think about what you are paying for each dollar of current earnings. It helps you compare how the market prices one business against others that are also generating profits. What counts as a “normal” P/E depends on how the market views a company’s growth potential and risk. Higher expected earnings growth or lower perceived risk often line up with a higher P/E, while more uncertainty or weaker growth expectations can point to a lower P/E. NIKE currently trades on a P/E of 29.09x. That sits above the Luxury industry average of 20.14x, and below the peer average of 34.46x. Simply Wall St’s “Fair Ratio” for NIKE is 29.95x, which is its proprietary view of what NIKE’s P/E might be given factors such as earnings growth, industry, profit margins, market cap and company specific risks. This Fair Ratio can be more tailored than a simple comparison to peers or the broad industry because it adjusts for NIKE’s own characteristics rather than assuming every company should trade on the same multiple. With NIKE’s actual P/E of 29.09x close to the Fair Ratio of 29.95x, the shares look ABOUT RIGHT on this earnings based view. Result: ABOUT RIGHT NYSE:NKE P/E Ratio as at Apr 2026 P/E ratios tell one story, but what if the real opportunity lies elsewhere? Start investing in legacies, not executives. Discover our 18 top founder-led companies. Upgrade Your Decision Making: Choose your NIKE Narrative Earlier the focus was on point in time valuation checks like DCF and P/E, but Narratives give you a clearer way to think by linking NIKE’s story to a forecast and then to a fair value. This allows you to say, for example, “I think NIKE is a long term global sports platform with room to rebuild margins” or “I think tariffs, supply chain strain and weaker China demand will restrain upside,” translate that view into explicit assumptions for revenue, margins and future P/E, and see how your fair value compares to today’s US$44.20 share price. On Simply Wall St’s Community page, Narratives are available as an easy tool that lets you do exactly this. They take real investor cases, such as one NIKE view that prices in a fair value near US$27.83 with flat revenue and modest margin expansion, and another that prices in a fair value around US$109.11 with higher growth and stronger margins. These Narratives then update those fair values automatically when new data, earnings or news arrive so you can judge for yourself when the gap between price and your preferred NIKE Narrative suggests it is time to act or stay patient. For NIKE, we will make it really easy for you with previews of two leading NIKE Narratives: These are real cases from community contributors that use different assumptions to reach very different fair values. Use them as starting points, not answers, and decide which set of trade offs feels closer to how you see the business. 🐂 NIKE Bull Case Fair value in this bullish case: US$75.23 per share. Gap to today’s US$44.20 price: about 41.2% below this fair value. Revenue growth assumption: 4%.  The author expects NIKE’s Direct To Consumer push to lift margins but also sees it crowding the field as more brands and retailers lean into online sales, which could chip away at NIKE’s market share. Brand strength is viewed as NIKE’s key asset, while product innovation alone is not seen as a strong enough edge if rivals copy designs and compete more heavily on price. The case assumes a still profitable but more contested future, with competition, pricing pressure and consumer belt tightening weighing on how much of the global footwear market NIKE can keep.  🐻 NIKE Bear Case Fair value in this more cautious case: US$43.01 per share. Gap to today’s US$44.20 price: about 2.8% above this fair value. Revenue growth assumption: 10%.  This author focuses on NIKE’s current strength, highlighting its global brand, economies of scale and broad reach across income levels as reasons it can serve a wide customer base. Supplier relationships and pricing are framed as supports for cost efficiency, helping NIKE keep products accessible while still benefiting from its size and bargaining power. The narrative expects NIKE’s balance sheet and direct to consumer strategy to help it handle competitive pressures and keep delivering value to shareholders over time.  If you want to move beyond these previews and see how different growth, margin and P/E assumptions change the outcome, the full narrative set for NIKE lets you compare multiple viewpoints side by side and stress test your own view of the stock. To see how these results tie into long-term growth, risks, and valuation, check out the full range of community narratives for NIKE on Simply Wall St. Add the company to your watchlist or portfolio so you'll be alerted when the story evolves. Do you think there's more to the story for NIKE? Head over to our Community to see what others are saying! NYSE:NKE 1-Year Stock Price Chart  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.Valuation is complex, but we're here to simplify it.Discover if NIKE might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.Access Free AnalysisHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}