0918 ET - After a difficult period for the Vans brand, Seaport's Mitch Kummetz thinks its fortunes may have finally turned the corner. In a report, the analyst upgrades Vans' parent V.F. Corp. to buy from neutral with a $24 price target, noting that "over the last four years, Vans sales have nearly been cut in half." But, Kummetz believes Vans is at a bottom, especially in terms of demand. Kummetz says prospects for both V.F. Corp's other brands, The North Face and Timberland, have also been improving heading into FY27, "largely due to what we suspect are healthy fall orders." He adds that while the emphasis is on the main three brands, Altra, V.F. Corp's high-performance running footwear brand, remains "somewhat of a call option." V.F. Corp. is up 3.6% premarket. (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

April 14, 2026 09:18 ET (13:18 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.