金吾财讯 | 华安证券研报指出，美的集团(00300)增长稳健向好，效率优化升级。25年营收4585.02亿元，同比增长12.1%；归母净利润439.45亿元，同比增长14.0%。25年公司毛利率/归母净利率同比各-0.03/+0.16pct，盈利能力保持稳健。同期，公司销售/管理/研发/财务费率各同比-0.12/-0.04/-0.09/-0.48pct，通过AI赋能等方式，公司降本提效持续深化。25年业绩符合市场预期。
海外业务中，OBM业务快速发展，自营分公司所覆盖国家/地区数量同比提升23个至50个，OBM业务营收占比海外TOC业务营收45%+，欧洲区域完成TEKA收购，实现双位数增长；亚太区域东芝品牌势能持续强化，市占率稳步提升；美洲区域持续推进产品创新，市占率保持领先；海外自有品牌电商业务25年营收同比增长35%+，连续两年实现高速增长。公司TOC业务稳健发展，海外市场及TOB业务持续突破，积极拓展经营边界，打开营收增长新空间。盈利端，通过AI赋能实现运营效率持续优化，有效抵御原材料波动、关税冲击等负面影响，维持“买入”评级。
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