速卖通正在筹备4月中旬于深圳的一场“品牌出海顶级闭门会”,该活动仅对头部品牌高管实行严格定向邀请,不接受公开报名。根据网上流传的受邀名单,除小米外,全球高端科技品牌(Dreame)也在本次邀请名单中。
本次品牌闭门会,除了速卖通品牌战略分享以及一众海外嘉宾的出海干货分享之外,还有一个特别的签约环节,追觅就是签约品牌之一。签约内容大概率与“超级品牌出海计划”、也就是Brand+有关。
追觅作为国内近两年热度超高的全球高端科技品牌,很早就入驻了阿里速卖通并开设官方旗舰店。速卖通作为“出海四小龙”中唯一设立品牌服务团队的平台,此次签约追觅,被视为速卖通争夺头部品牌出海新主场的关键一步。
有消息称,4月中旬落地深圳的“品牌出海顶级闭门会”,除中国品牌外,速卖通还邀请了包括海外联盟代表、海外物流商代表、百万粉丝海外网红等,为追觅在内的99个中国品牌提供最真实的市场洞察。据悉,到场品牌的海外销售额合计超万亿规模,堪比中国品牌出海的“半壁江山”。
继去年推出“超级品牌出海计划”、用一半成本挑战亚马逊后,速卖通持续发力品牌合作,推出定制化的深度出海方案和战略级项目,意在为更多中国品牌、尤其是天猫品牌打造出海新主场。
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