Adobe与Figma前景看好但存隐忧 市场等待更清晰的变现趋势

环球市场播报
Apr 14

  Adobe和Figma均获得BTIG的谨慎认可,其犹豫的根本原因在于AI将从现在开始如何改变一切。

  从表面上看,Adobe依然强劲。它是创意软件领域无可争议的领导者,年收入约240亿美元,利润率令大多数公司难以企及。但目前的问题不在于Adobe今天的地位,而在于随着AI开始重塑内容创作方式,接下来会发生什么。BTIG实际上认可Adobe在AI方面的布局,甚至认为其估值看起来合理,但尚未准备好全面投入。

  Figma处境类似,只是处于更早期的阶段。市场对其AI工具充满热情,尤其是使用量正在迅速增长。但一旦用户开始为这些功能付费,有多少需求能够持续尚不清楚。这正是BTIG希望进一步观察的部分。

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